Performance Marketing Manager (f/m/d)

camLine specializes in the development of software within the scope of production automation. As part of an Elisa group of companies, we are looking for a Performance Marketing Manager for in our Germany office.

sedApta is an international group formed by the aggregation of high-tech companies in Italy, Germany, France, UK and Brazil and recently became part of the Finland based Elisa Group. Each is a leader in its field, together we share over 30 years of experience in production planning with IT and Supply Chain Management. Today more than 1,000 customers rely on our software solutions for their supply chain and supply chain optimization.

Main Responsibilities:

• Managing the marketing & sales pipeline of the respective product.
• Reporting of lead generation and campaign results to management.
• Liaising between region and business unit function for global campaigns.
• Overseeing media agencies to monitor campaign performance.
• Guiding in-house team members in localized content and visual creation.
• Owning performance marketing channels and MarTech Stack.
• Setting up automated, personalized email motions in CRM.
• Designing and executing targeted campaigns across channels to drive qualified leads and conversions.
• Analyzing key KPIs (e.g., ROAS, CAC, CLV) to drive ongoing campaign optimization and provide actionable recommendations.
• Testing new channels, ad strategies, and creative approaches, such as A/B testing, to find and implement high-performing tactics.

Requirements:

• Master degree in Marketing, Business, or a related field.
• Proven experience (5+ years) in performance marketing or digital advertising, with a strong track record of driving successful campaigns.
• Deep understanding of channels such as SEA, Display, LinkedIn, with expertise in tactics that drive lead generation, nurturing, and conversion.
• Strong grasp of conversion funnel metrics and KPIs, with the ability to identify optimization opportunities at each stage of the funnel.
• Expert in tools like Google Analytics, Google Ads, LinkedIn, CRM, Email tools with hands-on experience in campaign management, emailing and A/B testing.
• Deep understanding of the product's unique features, value proposition, and target audience to effectively position it in the market and reach target group.
• Ability to connect product features to customer value, articulating how the product solves specific business challenges or enhances the user experience.
• Proficient in developing campaigns that support the entire customer lifecycle—from awareness and acquisition to retention—enhancing long-term product adoption and loyalty.
• Skilled in presenting complex data and campaign results to diverse audiences, making insights accessible and actionable.
• Outstanding local verbal and written communication skills to review campaign copy.
• Highly motivated self-starter, passionate about staying updated on the latest trends and tools to drive innovation in performance marketing.
• Committed to a data-driven approach, with an ability to quickly adapt strategies based on performance metrics.

sedApta offers

• Competitive salary.
• Practical, hands-on training to prepare you for all aspects of the sedApta Suite.
• Friendly, results-driven working environment.
• Opportunities to take on responsibilities and make an impact.
• Systematic training and development programs paired with exciting projects.
• Dynamic work in a fast-growing, future-focused market.
• Regular team events to foster a strong sense of unity.

Interested?

Then please send your detailed application below with your possible entry date as well as your salary expectation. To learn more about  hier .

Information on data protection for job applicants

We manage the application process on a centralised basis. Please note that by submitting an application, you are submitting an application to the camLine Group of companies; this will enable us to process your application data as quickly as possible. Detailed information concerning data processing in connection with the job application process, is available from the following link: